Logan Campbell had a dilemma. The Beijing Olympian's funding had dried up and he was in danger of missing the London Olympics in 2012.
So the 23-year-old came up with an outrageous plan - he traded his taekwondo outfit for a sharp suit and became a pimp.
Campbell and business partner Hugo Phillips, 20, last week launched a "high-class gentleman's club" (read brothel) near Auckland's infamous K Rd, and Campbell hopes to get to London off the earnings of prostitution.
He finished in the top 16 in the featherweight division at Beijing, after losing his first match against reigning world champion Yu-Chi Sung, of Taiwan, who finished with the bronze medal.
Campbell said Sung is a "movie star" in his home country and "never has to worry about funding".
Campbell's Beijing campaign cost about $150,000 in the preceding years, most of it eaten up by travel costs as he competed at events around the world. Most of the money came from his parents his father, Max, an auctioneer, worked two jobs to get his son to the Olympics. Campbell said he was sick of being a burden on his parents.
He received a $15,000 "performance enhancement grant" from government sports funding body Sparc for finishing in the top 16 at Beijing, but Taekwondo New Zealand (TNZ) has suspended the funding because Campbell has not been competing.
Campbell's plan is to take a couple of years off, hopefully earn up to $300,000 from the brothel, and launch his London bid in 2011. He believes with that kind of money behind him, he will be a serious medal prospect.
But his unorthodox fundraising plan has not gone down well with his national body.
TNZ funding manager John Schofield said that although it would not affect his membership, it would be taken into account when considering him for international selection.
"Selection takes into account not just performance but also the athlete's ability to serve as an example to the youth of the country."
It is not the first link between the Olympics and the sex industry. Swimmer Toni Jeffs was sponsored by a strip club at the Barcelona Games. And in 1999 it was revealed that Sydney Olympic hopeful Nicole Tasker, a cyclist, was lap dancing at an Auckland strip club to raise money.
The new club, named 25 Cross St, opened this month and is one of the country's biggest with 14 rooms. Phillips put up some of the money and the building owner also helped with finance.
Campbell said his parents were supportive. "Mum was hesitant but she met the girls, a couple came over to her house and she was sweet as. She realised they were just normal people supporting their kids and stuff."
Phillips, an Auckland University of Technology accounting graduate, said his parents both lawyers were not so keen.
Convinced the sex industry was riddled with criminals and gangsters, his criminal lawyer mother, said: "I'll be representing you in court if you continue with this."
He was initially kicked out of home but says he is starting to win his parents over.
Campbell said he was not a pimp in the traditional sense.
"When people think of a pimp they think of a guy standing around on a street corner with gold chains. Pimps are more tough-type guys. I'm an owner of an escort agency."
Asked if he was bringing his sport into disrepute, Campbell said: "Some people on the team will not think highly of me for doing this. If they saw this place and how it's operated, they'd change their mind."
Not content to simply become players in the sex industry, Campbell and Phillips want to transform it, as they believe most clubs and parlours are "seedy".
They screen customers at the door, charge much higher rates than other brothels and employ only "smart, attractive" girls."We don't treat them like pieces of meat."
Customers can pay up to $2500 for a night in a room, and can even have food platters delivered.